Examining Key Factors Shaping the Consumption Patterns of Tropical Fruit

Proceedings: Abstracts of the 5th World Conference on Business, Management, Finance, Economics and Marketing

Federico Modica and Caterina Sciortino, Teresa Totaro, Filippo Sgroi

Abstract

In the present era, consumers are showing a growing interest in PGI-PDO certifications, demonstrating an increased awareness of their dietary choices and a willingness to incorporate locally sourced foods into their meals. This research employed a questionnaire-based survey involving 511 participants to explore the primary determinants of Willingness to Pay (WTP) for certified tropical fruits in Sicily.