Abstract
In the present era, consumers are showing a growing interest in PGI-PDO certifications, demonstrating an increased awareness of their dietary choices and a willingness to incorporate locally sourced foods into their meals. This research employed a questionnaire-based survey involving 511 participants to explore the primary determinants of Willingness to Pay (WTP) for certified tropical fruits in Sicily.
Cite asModica, F., Sciortino, C., Totaro, T., & Sgroi, F. (2024). Examining Key Factors Shaping the Consumption Patterns of Tropical Fruit. In Abstracts of the 5th World Conference on Business, Management, Finance, Economics and Marketing (ISBN 978-81-968539-6-9). Eurasia Conferences. https://doi.org/10.62422/978-81-968539-6-9-035