Nina Stepnicka
Almost every company, the so-called internet market pioneers in a given industry, has generated a specific business model that has become a reference for other companies operating in the same as well as other industries. This company-specific e-business model fosters the development of a certain corporate culture (positive or negative), leading to innovation, openness and growth or introducing disruptive behaviour. Variables contributing to new business models and e-businesses are: development of the market for online services, including project-focused start-ups; the development of various forms of entrepreneurship; increasing wikinomisation and prosumerism; flexibility, personalisation and uberisation of work; the significant role of trends and crowd-based services (crowdangels, crowdfunding, crowdpromotion, crowdmarketing, crowdfunding, crowdlending, crowdsourcing and digital and distributed model of production or problem-solving by users, pursuing specific objectives). Consequences of this processes are: amazonisation, facebookisation, uberisation, and others.
