Abstract
South Korea’s cultural policy has propelled the nation into global prominence through the success of its entertainment industries, particularly K-pop. This paper explores the intersection of entertainment policy and brand collaboration through case studies of BTS and BLACKPINK, demonstrating how these idols serve as cultural and economic ambassadors. The study highlights how entertainment contributes to national GDP and global brand positioning.
Keywords: K-pop, Brand Collaboration, South Korea, BTS, BLACKPINK, Cultural Economy.
Cite asJinxiuyu, L. (2025). Entertainment Industries Promotion Policies: The Case of the Cooperation with Commercial Brands in South Korea. In Abstracts of the 11th World Conference on Arts, Humanities, Social Sciences and Education (ISBN 978-81-981865-2-2). Eurasia Conferences.